Responsibilities

• Demand Generation Strategy
• The core of this role is developing and orchestrating integrated demand generation programmes for our clients. You’ll design across the workstreams that drive pipeline for mid-market B2B: AEO, paid, social, content, events, and conversion-driven website strategy (IA, UX, CRO). You’ll analyse performance data across these channels, identify opportunities, and translate insights into actionable plans that drive measurable revenue outcomes.
• Create Demand
• - Advise clients on brand positioning, messaging, and thought leadership approaches.
• - Develop content marketing strategies that position clients as category leaders.
• - Lead LinkedIn Ads campaign strategy and creative ideation, and shape organic social distribution that creates reach and engagement.
• - Brief and partner with creative teams to ensure output aligns with strategic intent.
• Capture Demand
• - Conduct research to inform AEO and SEO strategies
• - Shape paid media strategies across Search, AI PPC and paid social.

Requirements

• Background in B2B strategy / planning within agency
• Strong data analysis skills with the ability to extract insights from marketing and web analytics
• Track record leading client presentations and workshops for non-technical audiences
• Proven experience applying AI and automation to enhance workflows or digital performance
• Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), paid media (Google Ads, LinkedIn Ads), and AI tools

Preferred

• Degree in Marketing, Business, Strategy, or related field
• HubSpot certifications (Implementation, Revenue Operations, Platform Consulting)