Senior Specialist - Social Media - Running

London, UK

Salary Not AvailableSenior Level

Posted 5 weeks ago

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Job Summary

Own end-to-end social storytelling for running audiences by driving idea generation, content production and live-event capture across global channels with athlete partners.

  • Own end-to-end social storytelling for campaigns and events across TikTok, Instagram, Strava and YouTube.
  • Lead concepts, production and partner briefings to create shareable socially-native content with a premium edge.
  • Collaborate with athlete strategy, marketing, strategy, and creative leads to translate insights into compelling stories and campaigns.

Job Description

Responsibilities

  • Oversee all social media planning from conception to execution for our running campaigns, projects and events.
  • Engage with our target communities through insight-led social content creation: with an ambition to disrupt run culture and deepen the connection to our athletes
  • Develop and present brilliant ideas aimed at impacting running culture through social media to internal stakeholders
  • Brief internal and external creative teams on socially-native content designed to entertain and be shared whilst maintaining a premium edge
  • Comfortable capturing or directing content on campaign sets, as well as during live sporting events
  • Collaborate closely with our internal athlete strategy team to concept and create insight-led stories with our world-class portfolio of athletes
  • Demonstrate the ability to challenge conventions and the status quo, constantly seeking new ideas, methods, and technologies to improve social output
  • You’ll collaborate with global marketing, strategy, creative, digital and art direction teams to land our key campaigns with our running communities.
  • Reporting to the Lead - Global Social Media, you’ll be key to creating compelling stories for our social channels.

Requirements

  • Expert experience working in a social media content creation role
  • You may have experience working as a social media manager or social creative / social art director
  • Passionate about running. You have a deep understanding of what running means to different people of varying abilities, from your everyday runners to elite runners, and everything in between
  • Comfortable working autonomously with the ability to communicate efficiently with stakeholders of varying seniority
  • Ability to implement and work towards self-imposed deadlines and timings that align with wider teams
  • Live and breathe social media, staying on top of the latest content formats and trends is a must
  • Proven track record of developing ideas and content strategies to deliver views and engagement across key channels like TikTok, Instagram, Strava and YouTube
  • Be proactive and collaborative, with experience working in a high-performing team
  • Brief and manage external creative partners (photographers, content creators, agencies)
  • Strong communication and writing skills - presenting ideas and plans to marketing, strategy, communication, production and creative teams
  • You have the desire to produce best-in-class content and experience in producing or commissioning content yourself

Benefits

  • On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
  • On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.