Responsibilities

• Partner with Marketing, Sales and Product teams to support the development of marketing strategy and oversee creation of activation and implement content deliverables.
• Help shape and articulate the full value proposition for priority communities and personas.
• Support the development of audience and community strategies based on customer needs, priorities and goals.
• Create community messaging, content, customer journeys and engagement plans in partnership with Community marketing lead.
• Translate product updates and capabilities into customer-centric stories and outcomes.
• Partner with Product Marketing, Global Campaigns and Partner Marketing to bring propositions to market and maximise commercial impact.
• Collaborate closely with design and writing teams to produce high-quality, compelling content suitable for B2B channels and formats including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.
• Collaborate with the business, agencies and strategic marketing partners to ensure strategy is understood and content is reflective of our customer challenges and our product proof points.
• Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximise return on investment.
• Ensure all content is engaging, relevant, and articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process.

Requirements

• Three to five years of proven experience in B2B marketing, ideally within data, technology, financial services, or related sectors, with a strong track record of developing and executing go-to-market and multi-channel marketing campaigns.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across global, matrixed organisations and translate complex technical concepts into compelling customer-focused messaging.
• Data-driven marketer with experience using marketing technologies and analytics platforms (e.g. Adobe Workfront, Tableau, Adobe Analytics, Google Display, Demandbase ) to measure campaign performance and optimise outcomes.
• Highly organised, curious and proactive, with excellent project management skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
• Understanding of the financial services industry and the needs of institutional and technology-focused customers

Benefits

• LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.