Responsibilities

• Support in the planning and management of the organic content calendar for Fortnum’s social media accounts for Instagram, Facebook, TikTok, Threads, Pinterest, and YouTube.
• Collaborate with the wider team on new creative content and copy in support of F&M hospitality and retail (online and in-store)
• Plan, write and produce social first‑ content including posts, short form video, stories, Reels, copy, and community content (at times this may require you to appear in content).
• Monitor comments, likes, and messages on our social media accounts; reply to queries promptly and politely or passing them onto relevant team members to handle
• Weekly and monthly analysis of performance of all content and trends, across all platforms; sharing findings with the wider team for planning and decision-making
• Supporting the Social Media Lead in delivering the strategy for the channel and wider business area
• Attend events in our Food & Drink Studio and visit external suppliers/shoots and act as our social lead on the day
• Support a forward-looking content calendar aligned to campaigns, product launches and brand moments.
• Use of platforms such as Facebook, Instagram, Pinterest, TikTok, Threads, YouTube, Sprout Social for content scheduling and updates.
• Support in campaign planning, including the social plan to support new products & activations.

Requirements

• Proven experience in a social media role, ideally with ownership of brand channels.
• Deep understanding of key social channels including Instagram, TikTok, Pinterest, Facebook, and YouTube.
• Deep understanding of content creation, social storytelling, and visual communication.
• Skilled in writing engaging, platform-appropriate copy.
• Confident with analytics and translating data into actionable insights.
• Experience with short form video creation
• Comfortable working in a fast paced, reactive environment.
• Strong organisational skills with excellent attention to detail.
• Passionate, ambitious, with a love of learning & takes pride in all they do
• Attention to detail; always looking to improve

Preferred

• Experience with Sprout Social