Responsibilities

• Develop and implement annual marketing plans for the market across the 4 Ps (Product, Place, Promotion, Price) with focus on Immunohematology and Quality Systems, in line with global product marketing strategy.
• Maintain in-depth, up-to-date knowledge of Bio-Rad's product portfolio, applications, and the UK and Nordics diagnostics market to support Sales and Marketing.
• Drive sustained sales revenue growth by executing local strategies and tactics responsive to UK and Nordics market conditions and competitive dynamics; partner closely with UK and Nordics sales representatives and managers on high-potential accounts.
• Gather and act on market intelligence and Voice of Customer (VOC) insights from key accounts; monitor competitors and market shifts; and share insights with your manager and Global Marketing teams.
• Conduct localized competitive analysis (SWOT, Mekko) and identify strategic opportunities
• Enable the UK and Nordics sales team with global value propositions and messaging adapted to local positioning; develop marketing collateral and support field execution.
• Manage marketing budget, ensuring activities remain within plan and reporting on ROI.
• Support product launches and expansions in the UK and Nordics in collaboration with Global Marketing and cross-functional teams.
• Build and maintain relationships with key customers, thought leaders, and industry influencers
• Willingness to travel within the UK and Nordics (up to 50%)

Requirements

• Bachelor's degree required; Master's degree or equivalent in a related field preferred.
• 8+ years of experience in diagnostics marketing; experience in sales and/or application support is a plus
• Strategic mindset, effective communication skills and strong business insight required
• In-depth knowledge of Immunohematology and/or Quality Systems products, technologies, and applications
• Fluent English required; a Nordic language (Swedish, Norwegian, Danish, or Finnish) is a strong plus.
• Proven ability to plan and execute marketing activities that drive product adoption, with strong accountability and follow-through.
• Experience working cross-functionally with Sales, Global Marketing, and Marketing Communications teams.

Preferred

• Nordic language (Swedish, Norwegian, Danish, or Finnish) is a strong plus

Benefits

• Pension matched up to 8%
• Private health & dental insurance with Bupa
• Life insurance & income protection
• 25 days holiday plus an extra day off on your birthday
• Work from home 2 days per week (after training)
• Cycle to work scheme
• Free on-site parking
• Employee discounts at many retailers & gyms
• Employee referral scheme
• Help@hand (24/7 online GP, mental health support, & virtual wellbeing program)