Responsibilities

• Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV.
• Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms.
• Translate brand and performance objectives into clear programmatic strategies.
• Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
• Support campaign planning across both upper-funnel brand campaigns and lower-funnel performance activity.
• Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance.
• Analyse performance data to identify insights and optimisation opportunities.
• Own pacing, budget control, and delivery across campaigns.
• Support weekly and monthly reporting across wider media activity.
• Ensure campaign reporting frameworks and trackers are maintained consistently across the team.
• Build and activate first-party, third-party, contextual, and geo-based audiences.
• Support testing frameworks across formats, audiences, and creative.
• Work with analytics partners to ensure accurate tracking and measurement.
• Support campaign learning agendas and performance analysis across integrated media campaigns.
• Provide feedback on creative performance and best practice across programmatic, digital and video formats.
• Collaborate with Brand, PR, and Commercial teams on launches and always-on activity.
• Help manage campaign workflows and creative delivery timelines alongside the Content Specialist.
• Ensure campaign trackers and status sheets are maintained accurately across all live activity.
• Coordinate with media owners, agencies, and external partners where required.
• Support the Senior Paid Media Lead with the operational management of BYD UK’s wider media activity across all channels excluding Paid Search and Paid Social. - Own media finance processes across campaigns, including PO creation, invoice tracking, payment submissions, reconciliations, and budget management. - Maintain accurate campaign pacing, financial tracking, and delivery status across all active media activity. - Lead weekly reporting and campaign status cadences, ensuring all channel updates, trackers, and reporting are completed accurately and on time. - Coordinate campaign timelines, workflows, and deliverables across internal teams, media partners, agencies, and channel specialists. - Support integrated campaign planning and governance across brand and performance activity. - Work closely with the Content Specialist to manage creative workflows, asset delivery, approvals, and campaign readiness across all media workstreams.

Requirements

• 3-5+ years’ experience managing programmatic media campaigns, media planning, account management, or integrated media roles.
• Hands-on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast.
• Strong understanding of full-funnel programmatic media, and integrated media planning.
• Strong analytical skills with advanced Excel / Google Sheets proficiency.
• Understanding of tagging and google analytics.
• Experience managing campaign financial processes including PO management, invoice tracking, payment submissions, and budget reconciliation.
• Strong operational and project management skills with the ability to manage multiple campaign workstreams simultaneously.
• Experience working across integrated media campaigns and coordinating multiple stakeholders.
• Excellent organisational skills and attention to detail.
• Strong communication and stakeholder management skills.

Preferred

• Experience in automotive or high-consideration categories.
• Exposure to CTV and premium video environments.
• Experience supporting large-scale brand or ATL campaigns.
• Experience working in fast-paced in-house or agency environments.

Benefits

• Workplace Pension
• Private Healthcare
• Car Salary Sacrifice Scheme
• Competitive salary based on experience and qualification.
• Team building events and employee learning opportunities

Compensation

• Competitive salary based on experience and qualification.

How to Apply

Other