Responsibilities

• Shape and Execute the Market Narrative
• Develop clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry.
• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
• Guide consistent messaging across campaigns, events, and executive communications
• Drive Go-to-Market Excellence
• Shape the GTM strategy for your solution area end to end, from launch planning through revenue impact
• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
• Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
• Author and review content for campaigns, webinars, events, and demand generation programs
• Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries

Requirements

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
• Bachelor’s Degree in marketing or a related field
• Travel Requirements: Up to 25% travel for customer engagements, field events, and internal meetings across EMEA
• Reliable internet access for any period working remotely and not in a Workiva office

Preferred

• Familiarity with European regulatory environments and experience running GTM across multiple countries
• Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners
• Cross-Functional Influence: Proven ability to align Sales, Product, Enablement, and Customer Success behind a shared plan
• Customer Focus: Track record of turning buyer and market insight into positioning that wins
• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
• Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management)
• Bachelor’s Degree in marketing or a related field