Responsibilities

• Build a continuous view of priority customers, buyers, buying journeys, competitors and evidence gaps through direct research, win or loss analysis, and close work with Product and commercial teams.
• Turn customer and market evidence into specific product and GTM recommendations before priorities or solutions are fixed.
• Define and validate positioning, value propositions, Ideal Customer Profiles, buyer roles, messaging frameworks and proof for priority Wise Platform offers.
• Translate complex cross-border payment capabilities into accurate, solution-led narratives for enterprise buyers.
• Create a tiered GTM model: full launches for the highest-priority initiatives, targeted support for the next tier, and accurate documentation or release communication for lower-impact changes.
• Set campaign strategy and source messaging, then brief Content, Web, Design, Social, PR, Events and regional teams with clear owners, acceptance criteria and success measures.
• Give Sales Enablement the narrative, proof, discovery insight and launch requirements needed to build seller plays, training and qualification guidance.
• Create shared scorecards covering readiness, seller activation, target accounts worked, qualified demand, opportunities, adoption, usage and commercial results. Use the evidence to decide what to stop, improve or scale.
• Support analyst and investor engagement with positioning, product collateral, proof and bespoke material when required, and bring relevant feedback back into Product and GTM decisions.

Requirements

• 8-10+ years of experience in product marketing, content marketing, or a hybrid GTM role within B2B SaaS.
• You have a strong record in product marketing for complex B2B fintech, payments or financial infrastructure.
• Background in a fast-paced startup, scale-up, or early-stage environment (Series A to Series C) building GTM frameworks and positioning from zero.
• Proven ability to construct messaging architectures, value propositions, and ICP definitions from scratch for complex B2B/enterprise buyers.
• Expert at connecting top-of-funnel thought leadership directly to bottom-of-funnel evaluation assets that drive buyer interest and pipeline.
• Proficiency in navigating CRM tools
• Ability to operate at a high strategic level while staying hands-on with tactical execution in a lean environment.
• Exceptional stakeholder management skills across product management, commercial teams, and senior regional/global leadership.

Preferred

• Direct experience in cross-border payments (FX, transaction banking, embedded finance).
• Prior experience marketing software solutions directly to banks or financial institutions.
• Experience managing analyst relations and category briefings.

Benefits

• Competitive salary and stock options package.
• Flexible working policies and "Me Days" / "Mission Days".
• Sabbatical leave after 4 years of service.
• Comprehensive health and wellness benefits.