Senior Product Marketing Manager

Responsibilities

• Own the messaging framework for each new product, feature or service, keeping it consistent across web, CRM, paid media and patient communications
• Define the mechanics that drive retention and long-term engagement, from plan structures to loyalty and rewards
• Keep a close eye on the competitor landscape, spotting gaps and opportunities worth building a case for
• Build and lead the go-to-market strategy for each launch: positioning, sequencing, channel plan and success metrics across brands
• Partner with CRM and lifecycle marketing so existing patients transition smoothly and new patients are onboarded correctly
• Brief and train Clinical, PR and Patient Care Team stakeholders ahead of each launch
• Work with Product and Clinical to make sure every launch is deliverable within regulatory and clinical governance constraints
• Own the commercial case for each launch: pricing logic, CAC:LTV impact, revenue and margin modelling
• Run cost-benefit analysis on new features and service structures to protect unit economics while improving retention and LTV
• Own post-launch performance, optimising pricing, positioning and uptake based on real patient behaviour, and reporting impact against company KPIs

Requirements

• Proven product marketing experience in a D2C, healthtech, subscription or regulated consumer environment
• A track record of launching products or features end to end, from positioning through to channel and launch execution, ideally more than once
• Strong positioning and messaging skills, grounded in customer insight and competitive intelligence
• Comfortable owning a launch beyond go-live, with a track record of optimising pricing, positioning or uptake based on live data
• Strong commercial acumen: comfortable building pricing models, CAC:LTV, a strong understanding of unit economics and retention mechanics and ability to commercially model impact/ success or testing frameworks that drive revenue for the business.
• Data-driven by default: you pull and interrogate data and let results shape the plan
• A solid understanding of retention, lifecycle and loyalty mechanics, and how they change behaviour rather than just perceived value
• An effective cross-functional communicator with Product, Clinical and Engineering, without needing formal authority
• Someone who likes to move quickly and build/ test/ learn and iterate. An enthusiasm for understanding patient needs and how we take that and build it into a first-class digital healthcare service for the future
• Comfortable using AI tools to accelerate workflows, whether stress-testing a model or moving faster from insight to execution

Preferred

• Familiarity with healthcare advertising regulation (ASA/CAP, MHRA) is a bonus, but not essential

Benefits

• Salary between £53,000 and £62,000 depending on experience
• Opportunity to work with a Modern Data Stack and evolve analytics with AI capabilities
• Regular collaboration with other teams in the business (marketing, commercial, finance, product, engineering, operations and clinical) to shape and enhance our services
• Company Bonus Scheme: up to 10% depending on performance
• 33 days annual leave (inclusive of 8 bank holidays)
• An extra day of annual leave for every complete year of service, up to 5 extra days
• An extra day off for your birthday to prolong the celebrations
• Pension scheme: 5% employer contribution
• Private Medical Insurance via Vitality
• Bereavement Leave policy covering family, friends, pets and miscarriage