Responsibilities

• Own and execute the go-to-market (GTM) strategy for one or more products
• Be the expert on at least one core buyer persona, tailoring messaging and developing compelling content to drive adoption and support sales
• Work cross-functionally with Product, Sales, and Customer Success teams, drive product adoption, influencing strategic decisions, and enabling the field to win
• Wear 4 key hats: Ambassador—lead in-depth research and competitive analysis to guide differentiation and positioning; Strategist—own and execute GTM strategy with minimal oversight; Storyteller—master at least one buyer persona and develop compelling messaging; Evangelist—develop business cases, pitch decks, and collateral to enable sales success, lead sales training on positioning, messaging, and pricing strategies

Requirements

• Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company
• Background from one of the following sectors: energy, climate change, electric vehicles or smart transport
• Excellent analytical and problem-solving skills
• Strong storytelling with the ability to simplify complex topics
• Excellent communication, collaboration, and project management skills
• Experience conducting customer and market research to drive insights and strategy
• London-based or able to commute to office at least three days a week

Preferred

• International experience or knowledge of other languages in addition to English is welcome
• We are prioritising candidates based in London so they can come to the office at least three days a week