Own proposition development and segmentation to sharpen differentiation and align with the brand ecosystem.

• Proposition & positioning leadership
• Own the definition of target customer segments, primary use cases, and value propositions for your product area
• Define and evolve the product’s differentiating attributes and ensure they strengthen the wider product and brand ecosystem
• Make clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impact
• Translate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption
• Lead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation
• Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.
• Present recommendations with clarity, influence senior stakeholders and ensure consistent positioning across every touchpoint.
• Use AI and emerging technologies to accelerate customer insight, proposition development and go-to-market execution.

Requirements

• Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business
• Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption
• Deep understanding of customer insight, experimentation, and data-informed decision making
• Ability to distil complex concepts into clear, compelling narratives
• Strong collaboration and stakeholder management skills in matrixed environments
• Comfortable operating with autonomy, ambiguity, and accountability

Benefits

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.