Senior Product Marketing Manager

London, UK (Hybrid)

£60K/yr – £65K/yrSenior LevelFull time

Posted 5 weeks ago

Job Summary

Own go-to-market strategy, feature launches, cross-functional coordination, and enablement to drive revenue, adoption, and product stickiness with a focus on AI-enabled marketing delivery.

  • Define GTM strategies and packaging decisions
  • Lead cross-functional launches and enablement

Job Description

Responsibilities

  • - Define comprehensive GTM strategies, including contributing to critical packaging and pricing decisions
  • - Launch new features to market, ensuring they successfully hit both commercial revenue targets and user adoption goals
  • - Coordinate cross-functional launch plans, aligning Product, Sales, Marketing, and Customer Success teams seamlessly
  • - Monitor user feedback and core metrics to recommend product improvements that increase user penetration and product "stickiness."
  • - Craft compelling, highly differentiated positioning and messaging that makes complex product areas feel simple and inspiring
  • - Equip internal teams to masterfully articulate our product's strengths and ROI
  • - Develop world-class sales and customer collateral that hooks interest and drives awareness across your target audience
  • - Keep a finger on the pulse of data quality and key performance metrics within Gainsight, HubSpot, and Salesforce
  • - Champion the future of work: build, refine, and manage AI skills and custom agents to automate and supercharge product marketing delivery

Requirements

  • SaaS Expertise: Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing your scope and strategic influence
  • Master Storyteller: An exceptional copywriter who can take sophisticated technology and translate it into clear, compelling, and benefit-driven narratives
  • Cross-Functional Champion: Demonstrated success partnering closely with Product and Sales stakeholders, with the ability to confidently lead cross-functional initiatives
  • Agile & Autonomous: Excellent project management skills; you thrive in a fast-paced environment and love having the autonomy to execute your vision
  • AI-Forward: Practical experience integrating AI tools into your daily workflows to enhance output quality, experiment, or accelerate delivery

Benefits

  • A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
  • 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
  • Life Assurance paid out at 3x annual salary
  • Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
  • Private Dental Insurance with Bupa
  • Salary sacrifice Pension provided by Scottish Widows
  • Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
  • 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
  • Access to services such as Calm and Bippit (financial wellbeing coaching)
  • All of our roles champion flexible working and we are happy to discuss what this means to you
Arbor Education logo

Arbor Education

4.2 Glassdoor

With Arbor, over 7,000 schools and trusts reclaim hours every week, see the data that matters clearly, and support their staff with the tools, time and insight to work at their best.

Founded in 2011
London, England, GBR
368 employees (21 in marketing)
79% recommend to a friend
93% CEO approval

Salaries

Posted range

£60K/yr – £65K/yr

Taken straight from the job posting.

See all Arbor Education salaries

Marketing Team

Marketing Team Size
14 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$14.2M
Last Raise
$3.7M
Private Equity, 5 years ago

Funding History

  • Dec 2020
    Private Equity
  • Apr 2020
    Series Unknown • $3.7M
  • Dec 2018
    Series Unknown • $2.3M

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
46%
Direct
48.8%
Referral
4.3%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~369
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Senior Product Marketing Manager

Arbor Education · London, UK · Hybrid