Responsibilities

• Own Finnmark Sauna's Paid Search and Paid Social ecosystem across Google Ads, Bing, Shopping, Performance Max, Display, YouTube, and emerging search platforms.
• Plan, build, and optimise campaigns across a large product catalogue and international expansion.
• Improve performance with bid strategy, negative keywords, feed and structure optimisation, and search term analysis.
• Monitor ROAS, CPA, conversion rate, CPC, revenue contribution, and marketing efficiency ratio; develop dashboards and regular insights.
• Manage campaigns across Meta, TikTok, Pinterest, and LinkedIn; develop direct response and remarketing strategies.
• Collaborate with creative teams to brief and test video and static ads, UGC content, and landing page messaging.
• Continuously test audiences, creatives, and campaign structures; run A/B tests across channels.
• Lead ongoing testing and optimisation for ad copy, creatives, audiences, and landing pages.
• Use data to identify opportunities to improve conversion rates and reduce CAC; direct traffic to high-converting pages.
• Build live dashboards and provide regular revenue/ROAS/CPA/efficiency insights with actionable recommendations.

Requirements

• 4+ years of hands-on experience managing paid advertising campaigns.
• Strong experience with complex Google Ads and Google Merchant Centre accounts.
• Experience managing eCommerce campaigns with large product catalogues.
• Experience managing significant advertising budgets (>£30k+ per month).
• Strong analytical and reporting skills with Excel/Sheets capabilities.
• Proficiency in Google Analytics and advertising platform reporting tools.

Preferred

• Experience managing Paid Social campaigns (Meta, TikTok, Pinterest).
• Experience working with Shopify.
• Experience launching international PPC campaigns.
• Experience managing product feeds and feed optimisation.

Benefits

• 28 days holiday (including public holidays).
• Option to purchase up to 10 additional holiday days via Salary Sacrifice.
• Be part of a dynamic and growing company in the wellness industry.
• Work within a talented, supportive team of 50+ people.
• Complimentary access to our company sauna.
• Free on-site parking.
• Flexitime (around our core hours of work).