Responsibilities

• Own Meta end-to-end: strategy, structure, budgets, performance against CAC and revenue targets.
• Lead the creative loop alongside our Head of Content & Creative Strategist - ideate, brief, feedback, launch, read the data, iterate. This is one of the most important parts of the role.
• Turn creative performance data into a clear direction for the next round of work.
• Maintain consistent creative testing velocity across hooks, formats, angles, and audiences.
• Diagnose performance shifts fast - CPMs, funnel drop-off, fatigue, attribution noise.
• Work with Product and Web teams on landing pages, conversion, and funnel improvement.
• Collaborate with the tech & data team on tracking & signal / event quality.
• Be the internal point of accountability for Google Ads via our external agency.

Requirements

• At least three recent years running Meta campaigns as your primary focus, managing substantial budgets.
• A proven creative loop - you’ve used performance data to drive creative iteration and can show the results.
• Strong creative eye. You can articulate what makes an ad work and give sharp, actionable feedback.
• Confidence with data. You spot patterns, form hypotheses, and move quickly.
• Full-funnel thinking - acquisition through to conversion.
• Genuine curiosity about AI. You’re already using AI tools to work faster.
• You obsess over the customer as much as the data.
• You move fast, test often, and focus on the few things that actually drive growth.
• You use data to find truth, not to confirm what you already believe.
• Collaborative without being passive. Strong opinions, loosely held — especially with the creative team.
• Humble and curious. You don’t assume what worked before will work here.
• Hybrid role with at least 1-2 days a week from our London office near Farringdon.

Preferred

• Experience in travel, marketplaces, or high-consideration purchases.
• Background running Google Ads before or alongside Meta.
• Experience with CRO and landing page testing.