Responsibilities

• You lead performance marketing execution across web and app for our English speaking markets
• You plan, launch, and optimise B2C performance marketing campaigns across paid channels including Google, Meta, TikTok and other relevant platforms
• You ensure channel strategy, targeting and campaign execution align with business objectives across English-speaking markets
• You manage campaign delivery end-to-end, balancing acquisition volume, efficiency and quality of traffic
• You act as the channel specialist for Paid Search, staying at the forefront of this area of the business and supporting colleagues responsible for other markets with their Paid Search efforts.
• You manage paid media budgets and forecasting with rigour
• You own multi-market paid media budgets, ensuring spend is allocated effectively across channels, markets and campaigns
• You build accurate forecasts and monitor performance closely to identify risks, opportunities and required budget shifts
• You maintain strong cost control and make data-led decisions to maximise return on investment
• You continuously optimise campaign performance and conversion journeys