Responsibilities

• Lead the channel strategy & growth: Own the roadmap for our Paid Social channels (including Meta and TikTok) across all product categories. You will autonomously manage a significant budget, driving user acquisition across both mobile app and web funnels, and implement structured trials to scale new channels (e.g. Reddit)
• Balance strategy with execution: While this is a highly strategic role, we are a fast-moving business. You will need to be just as comfortable rolling up your sleeves, getting into the ad platforms, and executing hands-on when needed
• Drive the creative testing loop: Partner closely with our internal design team, providing crucial data-driven input and collaboration to ensure we consistently identify winning creative concepts
• Act as the cross-functional product lead: Alongside your channel-wide remit, you will gain broader experience within Moneybox by acting as the performance marketing lead for Investing and Pensions. You will embed yourself within the product squads to align marketing with commercial roadmaps and tackle strategic challenges to scale these products
• Champion a commercial mindset: Drive a highly data-centric marketing approach with a strict emphasis on customer value, efficiency, and payback
• Maintain an edge in the market: Hold expert-level knowledge across our product categories and competitors to strategically gain a competitive advantage in the social landscape
• Share expertise & manage partners: Share marketing best practice, coach more junior team members, and source and manage third-party providers or platform reps where necessary

Requirements

• Minimum 7 years’ relevant performance marketing experience, with a deep specialism in Paid Social
• Proven track record of managing large budgets and delivering results across core social channels (Meta, TikTok) and testing emerging platforms
• Strong knowledge of marketing across both app and web
• Strong experience partnering closely with design teams to drive and input into structured creative testing frameworks
• Experience acting as a cross-functional lead or partnering closely with product teams to drive acquisition strategy
• Data-driven and highly numerate, with a strong focus on CPA, customer value, and ROI optimisation
• Strong organisational skills with meticulous attention to detail
• Able to work autonomously as a strategic lead, while also collaborating effectively as part of a wider team