Responsibilities

• Owning digital paid acquisition end-to-end: strategy, channel mix, budget allocation and performance.
• Managing our Google Ads freelancer and Facebook/Meta agency including setting briefs, reviewing performance, approving tests, and holding them to a high standard.
• Owning digital CAC, ROAS and CPL reporting, and the attribution model behind it, particularly given our conversion happens face-to-face.
• Running structured testing plans across creative, audiences, channels and landing pages.
• Briefing landing page builds and conversion rate optimisation on our Wix website, working with the team and/or freelancers to deliver them.
• Forecasting digital acquisition volume, cost and budget needs in line with business growth and commercial targets.
• Identifying and building business cases for new digital acquisition opportunities and channel expansion. Then testing and scaling these new digital channels.
• Working closely with our CRM Manager to align on acquisition and retention including lead quality, etc.
• Offering creative direction for paid ads and working closely with our Social & Content Lead & Graphic Designer (who create our paid ads in-house) to develop and iterate on what performs.
• Reporting on acquisition performance into the Head of Marketing, and preparing updates for the wider leadership team as needed.
• Line manage two members of the marketing team, supporting their day-to-day work and their development.

Requirements

• Demonstrable experience in a senior digital marketing, performance marketing or paid acquisition role, ideally in a DTC business with paid spend of 2+ million annually.
• Strong track record of managing agencies and freelancers including setting clear briefs, holding them accountable and achieving strong commercial outcomes.
• Deep hands-on knowledge of Google Ads and Meta Ads, and an appetite to scope and test new digital channels as we grow.
• Confident owning the strategy even when the execution sits with external partners.
• Strong instinct for what makes paid creative work. You've provided creative direction for paid channels before, know how to collaborate closely with a creative team member to develop and iterate on ads, and understand that on Meta especially, creative is where performance is won or lost.
• Commercially minded. You think in terms of CAC, ROAS, LTV and profit.
• Strong analytical skills and comfortable with attribution, reporting and forecasting.
• Experience briefing landing pages and conversion rate optimisation.
• Experience marketing to older audiences (50+) is a plus, but not essential.

Preferred

• Experience marketing to older audiences (50+) is a plus, but not essential.

Benefits

• 4-day working week (Monday to Thursday)
• Access to Bright Exchange - enjoy thousands of exclusive employee discounts and perks
• Employee Assistance Programme - confidential, 24/7 support for you and your immediate family, covering work, personal, and home life matters
• On-demand professional development - access to BrightHR’s online learning platform to build new skills and support your career progression
• Competitive pay
• Be part of a rapidly growing, friendly UK brand