Responsibilities

• Take hands-on responsibility for building, launching, managing and optimising campaigns within Meta Ads Manager.
• Quickly understand existing account structures, campaigns, audiences, budgets, tracking and performance patterns.
• Make informed decisions around campaign structure, budgets, audiences, placements, optimisation and scaling.
• Diagnose underperformance and identify whether issues relate to audience, creative, campaign setup, tracking, conversion or wider customer behaviour.
• Identify opportunities to scale successful activity while protecting efficiency and lead quality.
• Maintain strong standards of account structure, campaign accuracy and quality assurance.
• Challenge existing approaches where performance data suggests there is a better way.
• Support strategic testing and expansion into other Paid Social platforms.
• Own structured creative testing across formats, concepts, hooks, messaging and audiences.
• Identify what is driving creative performance rather than relying solely on topline metrics.

Requirements

• Strong, recent and hands-on experience optimising campaigns directly within Meta Ads Manager.
• Demonstrable experience independently building, launching, optimising and scaling Meta campaigns.
• Strong knowledge of Facebook and Instagram advertising and how Meta campaign performance is influenced by account structure, creative, audiences, budgets and optimisation.
• Experience diagnosing campaign performance issues and deciding what action to take.
• Confidence in making optimisation and budget decisions using performance data.
• Strong practical understanding of creative testing within Paid Social.
• Hands-on experience with Meta pixels, events and conversion tracking.
• Understanding of attribution and the limitations of platform reporting.
• Strong analytical judgement and the ability to turn performance data into action.
• Experience working with meaningful Paid Social budgets and multiple live campaigns.

Preferred

• Experience mentoring or supporting the development of junior Paid Social colleagues.
• Experience using AI tools to support creative development, copywriting or performance analysis.
• Experience operating Paid Social activity across multiple markets.
• Experience in ecommerce, DTC or high-volume lead-generation environments.
• Familiarity with reporting and BI tools such as Looker, Tableau or Power BI.