Senior Media Planning & Buying Manager

London, UK (Unknown)

£62K/yr – £88K/yrSenior Level

Posted 4 weeks ago

Job Summary

Own and drive multi-market media plans and performance, coordinating with agencies and internal teams to optimize TV/CTV, OOH/DOOH and radio buying.

  • Lead test-and-learn agendas across channel mix and flighting options
  • Ensure in-flight optimisations and post-campaign learnings

Job Description

Responsibilities

  • Briefing and developing media plans, in collaboration with multiple third party media agencies, internal media teams & regional marketing teams
  • Regularly reviewing suppliers, new media technology & balancing buying options in-house vs. outsourced
  • Supporting the definition of test & learn agendas, in terms of channel mix, flighting options (bursts vs. always-on) and R&F levels
  • Monitoring performance against forecast, identifying improvement areas and driving in-flight optimisations
  • Ensuring post campaign analysis are conducted and learnings are codified and shared to support further refinements of subsequent flights

Requirements

  • data-driven individual with a strong media buying track record, particularly focused on TV/CTV, OOH/DOOH and Radio (Terrestrial and Digital), ideally matured across various international markets
  • Experience delivering media strategy and execution across international markets, equally comfortable working with agencies and internal teams
  • You are data driven and have a true passion for media, balancing traditional and more addressable/programmatic buying methods
  • You are aware of the evolution of the media landscape and the need to embrace technology, both to effectively buy and to accurately measure outcomes, with specific reference to DSPs and attention providers / post campaign analysis tools

Benefits

  • From me days to mission days, sabbaticals to stock, and everything in between. For everyone, everywhere.

Salaries

Posted range

£62K/yr – £88K/yr

Taken straight from the job posting.

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Senior Media Planning & Buying Manager

Wise Australia Investments · London, UK · Unknown