{"@context":"https://schema.org","@type":"JobPosting","title":"Senior Media Planner","description":"

Responsibilities

Develop multi-channel media strategies (search, social, programmatic, emerging platforms) grounded in measurement frameworks that map directly to client business objectives.
Define, test, and refine audience segments, interpret creative performance, and recommend data-driven optimizations that improve efficiency and scale.
Translate data and audience insights into growth roadmaps – including demand forecasts, channel efficiency analysis, and incremental investment recommendations.
Lead annual and quarterly planning and performance cycles, crafting learning & growth reports, campaign case studies, and category benchmarks that advance client maturity.
Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint.
Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence.
Identify opportunities to shape advanced test-and-learn programs (e.g. incrementality tests, lift studies, attribution modelling) that quantify upper-funnel impact on business outcomes.

Requirements

5+ years of experience in digital media planning and strategy including campaign setup, management, and optimization in Meta, Google, and LinkedIn Ad Managers, as well as The Trade Desk and/or other programmatic DSPs.
Strong foundation in performance analytics, including GA4, Looker Studio, CRM-based conversion analysis, and pixel/tag-based measurement. (GTM experience a plus.)
Ability to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact – with experience translating data into narrative insights and actionable recommendations.
Working knowledge of leading-edge media measurement approaches, including incrementality testing, attribution modeling, and lift analysis.
Clear, confident communicator able to collaborate with cross-functional teams and present insights to non-technical stakeholders.
Passion for innovation and ability to stay ahead of industry trends, integrate AI-driven planning, and adapt to privacy-centric measurement.

Preferred

\n\n

Benefits

Health care plan (medical, dental and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leave
Cold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene
We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

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