Responsibilities

• Lead the development and delivery of integrated marketing strategy and planning across multiple business units and products.
• Translate commercial priorities into clear, measurable marketing plans that align with wider business objectives.
• Build strong relationships with senior stakeholders to align priorities and influence decision making across a complex matrix organisation.
• Drive annual and quarterly marketing planning, ensuring activity is prioritised effectively and delivers maximum value.
• Use customer insight, market trends and performance data to identify opportunities and shape future marketing activity.
• Continuously improve marketing planning processes, governance and collaboration across teams.

Requirements

• Experienced with developing and delivering marketing strategy and planning within a larger-scale complex multi-product organisational environment or partnering with larger enterprise clients in an agency environment.
• A broad marketing background with a strong understanding of integrated marketing and how different channels work together to deliver commercial and customer outcomes.
• Proven ability to influence and build trusted relationships with senior stakeholders, navigating multiple business units and competing priorities within a matrix organisation.
• Able to use customer insight, market trends and performance data to identify opportunities and shape strategic marketing decisions.
• Commercially minded, with experience translating business objectives into clear, measurable marketing plans that drive growth.
• Strong communication and collaboration skills, with the ability to bring people together, simplify complexity and influence decision making at all levels.

Benefits

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
• Plus, so much more!