Responsibilities

• Provide inclusive leadership, coaching and mentoring to the Sales & Marketing team, creating a high-performing and commercially focused environment
• Develop and deliver data-driven sales and marketing strategies to achieve agreed revenue targets and ROI benchmarks
• Lead initiatives to grow passenger revenue across key segments, including business, leisure, commuter and student markets
• Collaborate with the Brand & Design Manager and Digital Marketing Manager to deliver integrated campaigns aligned with the annual business plan
• Work closely with the Head of Sales & Marketing and Head of Revenue to shape competitive pricing strategies and grow market share
• Identify, develop and manage strategic partnerships (e.g. tourism and commercial partners such as Visit Liverpool) to drive additional revenue
• Project manage campaigns and initiatives, ensuring delivery against agreed KPIs, timelines and budgets
• Analyse market trends, sales performance and customer data to identify growth opportunities and inform decision-making
• Represent WMR/LNR at internal forums, external meetings and industry events, building strong and inclusive relationships
• Adapt marketing approaches to reflect evolving customer needs and wider market conditions