Responsibilities

• Own local marketing and growth plans aligned with business and studio objectives.
• Analyse market and studio performance to identify growth opportunities.
• Develop scalable frameworks, campaigns and playbooks for established markets.
• Act as a strategic marketing partner to studio leadership and central teams.
• Develop multi-channel acquisition strategies across digital, partnerships, events, community and influencers.
• Drive initiatives that increase client frequency, retention and lifetime value.
• Own lapsed client reactivation strategy, using segmentation, testing and data to improve return rates.
• Localise national and lifecycle campaigns for maximum impact.
• Build strategic partnerships with relevant local brands, businesses and organisations.
• Lead events, activations and collaborations that drive acquisition and brand awareness.

Requirements

• 5+ years' experience in marketing, communications, digital or a related field, ideally within fitness, wellness, lifestyle or another consumer-focused environment.
• Strong commercial and analytical skills, with a track record of delivering measurable results.
• Experience across acquisition, retention and partnerships and digital marketing.
• Confidence managing significant paid media budgets and using data to drive decisions.
• Excellent stakeholder management and communication skills.
• The ability to balance strategic thinking with hands-on execution.
• Strong organisational skills and the ability to manage multiple priorities.
• A collaborative, proactive and results-driven approach.
• A genuine understanding of the fitness, health and wellness landscape.