Responsibilities

• Lead end-to-end marketing programs for strategic offerings and products.
• Develop and execute integrated marketing initiatives across multiple stakeholders and workstreams.
• Create strategic messaging, content, and sales enablement assets that support business growth.
• Drive product marketing strategies aligned with organizational objectives.
• Manage program governance, budgets, timelines, risks, and cross-functional dependencies.
• Build and maintain strong relationships with executive stakeholders.
• Ensure marketing initiatives align with brand standards and business priorities.
• Coordinate cross-functional teams to deliver high-impact marketing programs.
• Apply AI-enabled marketing approaches to improve program effectiveness and operational efficiency.
• Measure marketing performance and recommend continuous improvements.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Extensive experience leading complex B2B marketing programs within large, matrixed organizations.
• Proven expertise in product marketing, offering marketing, or marketing transformation initiatives.
• Strong experience managing integrated, cross-functional marketing campaigns from strategy through execution.
• Demonstrated ability to independently lead strategic marketing initiatives with minimal supervision.
• Experience developing strategic messaging, content, and sales enablement materials.
• Strong knowledge of program governance, budget management, timeline planning, and risk management.
• Experience managing executive-level stakeholders and influencing decision-making across multiple business functions.
• Familiarity with AI-enabled marketing practices and modern marketing technologies.
• Strong analytical, organizational, and project management skills.