Responsibilities

• Campaign Strategy and Delivery: Lead regionally targeted campaigns aligned to business goals; integrate online and offline activity and adapt national initiatives for local relevance while maintaining brand consistency.
• Budget, Timelines, ROI: Manage budgets, timelines, and performance to maximise ROI, using reporting and insights to optimise activity.
• Marketing Leadership: Lead and develop the brand and social team, fostering a collaborative, high-performing environment.
• Agency Management: Manage PPC, media, and creative agencies with clear briefs, objectives, and KPIs; ensure delivery on time and within budget with opportunities to improve performance and value.
• Stakeholder Engagement: Build cross-functional relationships and translate business priorities into marketing plans; present strategies, results, and recommendations to senior stakeholders.
• Performance and Insight: Use data and insights to guide decisions, monitor channel performance, and improve acquisition, engagement, and brand awareness; drive continuous optimisation.
• Brand and Governance: Ensure alignment with brand values and compliance with regulations, advertising standards, and data protection; support marketing best practice across the organisation.

Requirements

• Youll be experienced an senior marketing leader with a strong track record in managing and developing teams and delivering integrated, multi-channel campaigns.
• You will be skilled in agency management, stakeholder engagement, and influencing at senior level, with the ability to turn data into actionable insights.
• As a highly organised individual with excellent communication and project management capabilities youll Ideally bring experience in regulated or multi-site environments, with expertise in lead generation and performance marketing.
• Strategic, commercially minded, and collaborative professionals who combine creativity with analytical thinking to drive measurable results are who well bring to interview.

Benefits

• We recognise the value of a healthy work-life balance – so we always try to be flexible, helping you fit your working life around your personal life.