Responsibilities

• 01 Marketing Strategy & Insight
• → Develop the ROVA Health Marketing Plan with the Group Head of Marketing, aligned to our vision and corporate objectives
• → Devise, deliver and evaluate tactical and strategic plans that meet and exceed targets
• → Identify where AI and automation can improve effectiveness, and lead responsible adoption in line with Group policy
• → Monitor competitors and markets across the UK, Europe and USA, turning findings into clear insight
• 02 Account Based Marketing
• → Agree, tier and prioritise target accounts with business development using data, customer profiling and intent signals
• → Map buying groups and build account plans and multi-channel ABM programmes for named audiences
• → Optimise the funnel from awareness to proposal, with a focus on quality pipeline
• → Run campaigns that help existing clients renew and expand to new sites

Requirements

• Proven senior B2B or B2B2C marketing experience, selling to large or multi-site organisations
• Proven experience planning and delivering account based marketing programmes on a named list of accounts that built pipeline and helped win business
• Experience working closely with bid, sales or business development teams to support tenders and competitive pitches
• Experience applying an established brand and design system, and briefing agencies, to deliver a consistent experience across multiple touchpoints
• Proven experience delivering and measuring multichannel B2B campaigns, using insight and data to decide where to focus, on time and on budget
• Some experience managing, mentoring or coordinating a junior team member
• Commercially minded, with a good understanding of B2B buying cycles, procurement and tender processes
• A hands-on, organised and resilient operator and confident communicator, with strong plain-language writing and the ability to influence across functions