DFS Furniture Stores

Senior Marketing Manager

Warrington, UK (Unknown)

Salary Not AvailableSenior Level

Posted 7 weeks ago

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Job Summary

Own and protect the retail brand while driving multi-channel media and CRM programs that move agreed KPIs.

  • Media strategy to buying and measurement, balancing test‑and‑learn with core delivery, and managing the media agency relationship.
  • Cross-brand coordination and stakeholder alignment to ensure cohesion and differentiated positioning across the two brands.
  • CRM strategy from planning to execution, delivering personalised communications through the funnel and leveraging data insights to inform journeys.

Job Description

Own and protect the retail brand while driving multi-channel media and CRM programs that move agreed KPIs.

  • Media strategy to buying and measurement, balancing test‑and‑learn with core delivery, and managing the media agency relationship.
  • Cross-brand coordination and stakeholder alignment to ensure cohesion and differentiated positioning across the two brands.
  • CRM strategy from planning to execution, delivering personalised communications through the funnel and leveraging data insights to inform journeys.

Marketing Team

Marketing Roles Posted (Last 30 Days)
2