Responsibilities

• Market Strategy & Leadership
• Lead the development and execution of comprehensive marketing strategies across mature and NSO Barry’s markets.
• Responsibilities include:
• Owning local-level growth plans aligned to company and studio goals
• Identifying macro and micro trends impacting studio performance and proactively develop strategies
• Prioritizing markets, studios, and initiatives based on performance data and growth potential
• Acting as the primary marketing partner to studio leadership and HQ marketing
• Establishing best practices and scalable frameworks for mature market growth
• Client Acquisition Strategy
• Own and evolve the acquisition strategy to consistently drive high-quality new clients into mature studios.

Requirements

• Degree in Marketing or relevant experience in marketing, advertising, communications or digital marketing
• 5 years of experience working in marketing, communications, or relevant field
• In-depth knowledge of marketing and communications processes
• Understanding of the Fitness space and overall Health & Wellness industries
• Excellent verbal and written communication skills
• Working knowledge of Microsoft, G-Suite and Adobe platforms, Brandbot, Klavyo
• Deep knowledge of digital channels, analytics tools (Google Analytics, WebTrends), and Google Ads
• Proficiency with offline UX (User Experience), content management systems, and design software
• Ability to handle multiple projects and deadlines in a fast-paced environment
• Ability to garner consensus from a large team and obtain stakeholder buy-in on new, complex or challenging ideas