Responsibilities

• Lead the External Marketing Team, reporting to the Head of Marketing & Communications.
• Lead the definition and communication of external marketing strategies, ensuring they align with global commercial objectives across all business streams.
• Own the strategic direction of key campaigns, ensuring a predictable, scalable flow of high-quality leads into our pipeline.
• Own the process of connecting strategy to execution, utilising autonomy to ensure maximum operational efficiency and achievement of key business results.
• Mentor and develop a dedicated team, fostering a culture of professional growth and continuous improvement.
• Build an outward-facing engine that connects AHK’s deep technical expertise with global markets to drive new business and inspire our customers.

Requirements

• Essential
• Strategic Growth: Ability to translate high-level business objectives into clear, scoped marketing requirements for execution, and deliver results.
• Commercial Execution: Proven experience driving campaign delivery across digital, events, and partnerships to meet commercial goals.
• Sales Enablement: Expertise in ensuring alignment with business development teams and delivering the leads (MQLs) necessary to drive pipeline growth.
• Operational Governance: Experience establishing operational rigour, including budget management and process compliance.
• Leadership: Strong mentoring skills with a passion for developing team members and supporting their professional growth.
• Data & Digital Proficiency: High level of precision in data analysis, reporting, and digital marketing expertise.
• Stakeholder Management: Excellent communication skills with the ability to influence and build strong relationships across internal departments.
• Resource Allocation: Strong time management skills and the ability to allocate resources effectively in a fast-paced environment.
• CRM and Marketing Automation: Expertise in leveraging CRM (Zoho) systems for lead generation management, sales performance reporting, and implementing workflow automation to drive efficiency across the customer journey.
• Required Work Experience: Substantial B2B marketing experience, preferably within a TIC (Testing, Inspection, Certification) company or related sectors like Metals & Minerals, Mining, Engineering or Life Sciences.

Preferred

• A project management qualification is desirable.
• Additional language skills, particularly Spanish, would be advantageous.