Responsibilities

• Own best-in-class marketing: Set the end-to-end marketing vision for Apple Music, and Podcasts across International markets, developing insight-led plans that are measurable and deliver real return on investment.
• Write exceptional briefs: Distill complex data and consumer insight into clear, compelling briefs that guide creative teams and marketing partners.
• Lead cross-functionally: Build international marketing plans and playbooks with business, global, and local teams, turning global strategy into local action.
• Bring subject-matter expertise: Be the go-to voice on the intersection of business, product, and marketing, fluent across social, lifecycle, subscription, and growth channels, pushing teams toward smarter solutions.
• Drive marketing effectiveness: Partner with Analytics and Media to define KPIs upfront, and lead sharp retrospectives that turn learnings into future action.
• Prioritise with purpose: Focus the organisation on what matters most, and communicate the why with transparency and confidence.
• Raise the bar on talent: Define what great looks like across International Services Marketing, building programmes that upskill talent and develop the next generation of Apple marketing leaders.

Requirements

• Extensive senior marketing leadership experience ideally in subscription businesses, creative agencies, or media, entertainment, or technology companies.
• Demonstrated ownership of subscriber metrics (acquisition, conversion, engagement, churn, win-back) across multiple international markets, leading complex marketing projects from concept to completion.
• Proven executive presence and credibility to influence in a world-class, global, matrixed organisation.

Preferred

• A collaborative, resourceful mindset with outstanding storytelling and communication skills.
• A genuine passion for developing people and building high-performing, inclusive teams.