Responsibilities

• Plan and execute impactful campaigns for your titles, including identifying the audience, creative consumer message, planning media space, partnerships and campaign analysis, to meet agreed objectives and timelines.
• Work with designers to produce best-in-class, attention-grabbing campaign creative and write clear, original campaign copy to attract trade and consumer attention and make Vintage books stand out in the market.
• Work closely with our media agency partners to run well-targeted, effective digital campaigns, monitoring performance against benchmarks to establish a framework for continuous improvement.
• Support the continued growth of the Vintage Classics brand, bringing an audience-first approach that uses consumer, cultural and market insights to identify opportunities to reach new readers and drive sales.
• Work closely with home and international sales teams to present our books in an impactful way that drive sales.
• Communicate with authors, agents and colleagues clearly and in a timely manner.
• Read submissions from a range of Vintage imprints and provide market-led feedback, working on author pitches as required.
• Build relationships with and grow your contact book of influencers, booksellers, brand partners, design agencies and other relevant roles.
• Contribute to creative brainstorms, generate ideas and develop them into sales-driving campaign strategies.
• Monitor competitor activity and be curious about the world around you to inform and inspire new ways of reaching readers.

Requirements

• Essential criteria: Demonstrable experience planning and executing highly creative and sales-driving marketing campaigns, within publishing or other industries.
• An ability to leverage audience insights and data to inform marketing strategies.
• Passionate and knowledgeable about marketing, keen to pursue new opportunities and ways of reaching readers and to stay on top of book, consumer and marketing trends.
• An excellent eye for design and strong copywriting skills.
• A love of books and reading (non-fiction and classics in particular).
• Strong written and verbal communication skills, in person and online, with the ability to work cross-functionally and liaise with various teams.
• Organised, flexible and adaptable, ability to handle conflicting priorities/projects.
• A creative, curious, innovative and inclusive approach.
• Able to work effectively both in a team and independently.

Preferred

• Knowledge of and experience in running organic and paid for social media activity is highly desirable, though not essential.
• Design experience desirable (Adobe Creative Suite or similar).
• Experience in working with external agencies and managing media planning and activity.
• A genuine interest in the classics market, bringing curiosity and ambition to build brand equity through creative marketing campaigns.