Responsibilities

• Plan and deliver multi-channel app marketing campaigns to drive digital subscription growth, coordinating activity across multiple channels (e.g. paid social, PPC, ASO, CRM) to ensure campaigns launch on time and in sync.
• Act as the central point of coordination across Product, Tech, Brand, Design, and CRM teams for app marketing - briefing specialists, aligning timelines, and keeping campaigns consistent with our broader digital subscription strategy.
• Brief and collaborate with the design team to produce multi-channel campaign assets to promote the Good Food and Radio Times apps, maintaining brand consistency and tone of voice.
• Contribute to App Store Optimisation (ASO) as part of the broader channel mix, working with specialist ASO support if needed. This includes managing our keyword strategy, metadata testing, in-app event strategy, feature nomination, creative optimisation (icons, screenshots, video assets) and uncovering new market opportunities (e.g. the US and overseas).
• Use AppsFlyer, in-app analytics and internal reporting to track and monitor campaign performance across acquisition and lifecycle journeys, turning data into clear recommendations and actionable insights.
• Run structured experimentation across paid acquisition and app store channels to continually improve conversion and visibility.
• Support subscriber LTV and CAC goals, working with the wider team to optimise spend and offer strategy across Apple App Store, Google Play and our own web checkout.
• Build good working knowledge of platform developments (Apple, Google, AppsFlyer) relevant to app marketing, sharing insights with the wider team and becoming the go-to in-house app marketing expert.

Requirements

• Proven experience in planning and delivering multi-channel digital marketing campaigns, ideally within a consumer subscription or digital media business.
• Experience in user acquisition for consumer mobile apps would be desirable.

Preferred

• Experience in user acquisition for consumer mobile apps would be desirable.
• Some app marketing experience – e.g. Exposure to App Store Connect/Google Play Console, ASO fundamentals, or working alongside ASO specialists/agencies, with deep ASO experience a plus.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces