Responsibilities

• The successful candidate will be responsible for executing marketing campaigns for our sustainability brand, edie, within an agreed strategy and budget.
• The role requires good judgement in adapting campaigns to different audiences and channels, and the post holder is expected to organise and prioritise their own workload to meet multiple, sometimes competing deadlines across brand and events activity.
• They will be a confident, hands-on marketer who can manage campaigns from planning through to execution, bring creative ideas to grow our audience, and use data to help improve results.

Requirements

• Excellent understanding of a wide range of marketing channels, including email, social media and PPC
• Experience acquiring and building data that directly impacts campaign performance
• Strong analytical skills, able to use data insight to drive improvements to marketing effectiveness
• Strong relationship-builder, both internally and with external partners
• Innovative, with a track record of devising and sharing new campaign ideas
• Strong creative and copywriting judgement, able to write in a brand's tone of voice
• Ability to build a deep understanding of a market and its key audience segments
• Flexible, able to pivot quickly in response to campaign results and new challenges
• Excellent written and verbal communication skills, confident dealing with internal and external stakeholders
• Self-motivated and able to work independently with minimal supervision

Preferred

• Genuine interest in sustainability and the environmental, social and governance agenda preferred, though not essential