Senior Marketing Executive - Customer Engagement

Salford, UK (Hybrid)

£33K/yr – £35K/yrSenior Level2+ years expFull time

Posted 6 days ago

Job Summary

Own and optimize multi-channel customer engagement campaigns, manage projects end-to-end, and collaborate with cross-functional teams to ensure compliant, data-driven communications.

  • Lead campaigns across email, digital, social
  • Define audience segmentation with data teams
  • Ensure FCA and financial promotions compliance

Job Description

Responsibilities

  • Delivering customer engagement campaigns across multiple marketing channels.
  • Managing projects from initial brief through to execution and performance analysis.
  • Supporting the launch of new products, propositions and customer benefits.
  • Creating and optimising customer lifecycle communications.
  • Developing engaging health and wellbeing content plans.
  • Working with data teams to define audience segmentation and targeting strategies.
  • Briefing and collaborating with internal creative and studio teams.
  • Monitoring campaign performance and identifying opportunities for improvement.
  • Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
  • Ensuring all communications meet FCA and financial promotions requirements.

Requirements

  • Around 2-5 years' marketing experience in a commercial environment.
  • Experience managing marketing campaigns and multiple projects simultaneously.
  • Exposure to customer engagement, CRM, lifecycle marketing or content marketing.
  • Experience across channels such as email, digital, social or direct marketing.
  • Strong stakeholder management and communication skills.
  • A data-driven approach with the ability to measure and optimise campaign performance.
  • Excellent organisational skills and attention to detail.
  • Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector.

Benefits

  • 25 days holiday, increasing through length of service, with option to buy or sell
  • Fixed Term Benefits allowance
  • An enhanced pension plan and life insurance
  • Various other benefits and online discounts
Bupa UK logo

Bupa UK

Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are a healthcare company serving millions of customers. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. For more information, visit www.bupa.co.uk

Founded in 1947
London Area, GBR
28K employees

Salaries

Posted range

£33K/yr – £35K/yr

Taken straight from the job posting.

See all Bupa UK salaries

Marketing Team

Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$525.9M
Last Raise
$525.9M
Debt Financing, 4 months ago

Funding History

  • Nov 2025
    Debt Financing • $525.9M

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
56%
Direct
39.1%
Referral
3.7%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~21.1K

Recent News

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Senior Marketing Executive - Customer Engagement

Bupa UK · Salford, UK · Hybrid