Responsibilities

• Develop and deliver multi-channel marketing campaigns that deliver on business objectives including readership, engagement, retention, growth and article submissions.
• Lead email marketing and automation programmes, by creating personalised customer journeys and audience segments that improve customer engagement throughout the lifecycle.
• Use customer data and insight to identify target audiences, inform campaign strategy and optimise marketing activity.
• Analyse and report on campaign performance, providing clear insights and recommendations to stakeholders and senior leadership.
• Drive testing and optimisation, including A/B testing and experimentation, to continuously improve campaign performance and customer experience.
• Act as the email marketing specialist, providing best-practice advice and supporting teams in the effective use of email and marketing technology.
• Manage campaign budgets and external partners, including briefing and working with marketing agencies and suppliers where required.
• Collaborate across Marketing, Data, Corporate Marketing and other teams to ensure campaigns are aligned with wider business objectives and delivered effectively.

Requirements

• Degree or equivalent qualification in Marketing or related subject area.
• Proven experience working in digital marketing.
• Experience working with an Email Service Provider. (Adestra would be ideal)
• Strong experience in email marketing and email automation.
• Experience creating and implementing marketing automation programmes.
• Experience developing and delivering successful marketing plans and campaigns.
• Experience working with Customer Data Platforms (CDPs) and customer data.
• Experience running A/B testing and experimentation programmes.
• Strong campaign reporting and analytical skills.
• Experience working with designers to develop campaign collateral.

Preferred

• Experience within STM publishing.
• Experience within healthcare marketing.
• Experience working with marketing automation, customer data and MarTech platforms.
• Experience working with GA4 and Tableau

Benefits

• Generous double-matching employer pension contribution, up to 12%
• Discounted dental and travel insurance
• Seven x salary life assurance cover and a generous income protection package
• Discounted gym membership, cycle-to-work and season ticket loan
• Discounts for retail and leisure products through yourReward
• Twenty-five days holiday + bank holidays + a BMJ Day off.
• Additional holiday through long service; buy up to 5 additional days
• Leave for moving house, volunteering or getting married
• Concierge service Seniorcare by Lottie