Senior Marketing Data Analyst

London, UK

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Turn data into decision‑driven marketing insights by owning global funnel analytics, data quality, and cross‑system attribution, while delivering executive reporting and forward‑looking analysis that guide strategy across regions.

  • Analytics & reporting: Marshal global funnel health, campaign performance, and executive dashboards.
  • Data integrity & integrations: Maintain HubSpot–Salesforce alignment and resolve data gaps with Ops.
  • Strategic insights: Translate analysis into practical recommendations and scenario planning for leadership.

Job Description

Responsibilities

  • Proactively identify issues, patterns, and opportunities in data.
  • Work comfortably with ambiguity to turn messy data into usable insight.
  • Share knowledge generously and help others understand what the data means.
  • Ask “why” as often as “what” and challenge assumptions with evidence.
  • Care deeply about data quality, clarity, and decision impact.
  • Own global marketing funnel reporting (Lead MQL Opportunity Pipeline).
  • Deliver decision‑ready insights that explain what’s happening and why it matters.
  • Analyse global, regional, and partner campaign performance across channels.
  • Maintain marketing attribution logic across HubSpot and Salesforce, documenting assumptions and limits.
  • Produce executive‑ready reporting for reviews, QBRs, and all‑hands.

Requirements

  • Experience in marketing, revenue, or commercial analytics.
  • Strong Salesforce reporting and dashboard expertise.
  • Hands‑on experience with HubSpot for campaign, lead, and lifecycle analysis.
  • Experience with BI tools such as Power BI or Tableau.
  • Strong communication and stakeholder‑management skills; able to explain insights and limitations clearly.
  • Comfort working with imperfect data and ambiguity; strong problem‑solving approach.

Preferred

  • Interest or experience in forecasting, planning, or predictive analysis.
  • Ability to translate advanced analysis into practical recommendations.
  • Experience working in global, multi‑region marketing organisations.

Benefits

  • 23 days’ holiday + all public holidays, rising to 25 days after 2 years of service,
  • Additional day off for your birthday,
  • Private medical insurance which covers you, your cohabiting partner and children,
  • Life insurance of 4 times your base salary,
  • Salary sacrifice pension scheme,
  • Enhanced family leave,
  • Confidential Employee Assistance Program,
  • Cycle to work scheme.
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Darktrace

Darktrace is a global leader in AI cybersecurity, providing the essential cybersecurity platform to secure organizations today and for an ever-changing future. Darktrace AI learns from each business's unique data in real time, detecting threats and intervening against attacks with precision and speed. We are a diverse and inclusive team of over 2,400 employees, each playing a crucial role in protecting nearly 10,000 organizations and communities worldwide from known, unknown, and novel cyber-threats.

Founded in 2013
Cambridge, England, GBR
2.5K employees (106 in marketing)