Responsibilities

• Leading end-to-end product launches, from the initial brief and proposition development through campaign creation, global rollout, regional activation, and post-launch performance reviews.
• Developing integrated marketing communications plans aligned to business objectives, product strategies, and growth priorities.
• Translating product and business strategy into clear customer propositions, campaign briefs, and compelling communications.
• Leading brand initiatives and product campaigns from strategy through to execution.
• Working closely with product, sales, and regional teams to ensure launches are commercially relevant and effectively activated in market.
• Defining launch objectives, target audiences, KPIs, and measurement frameworks.
• Leading, coaching, and developing team members where applicable.

Requirements

• You have significant experience developing and delivering successful marketing strategies within a complex B2B environment.
• You’re a strategic thinker with a strong commercial mindset and a proven ability to align marketing activity with business goals.
• You have experience leading integrated campaigns across digital, PR, content, social media and events.
• You’re confident influencing and building credibility with senior stakeholders across multiple functions.
• You have excellent communication and presentation skills and can translate complex information into engaging marketing activity.
• You’re highly organised and capable of managing multiple projects and competing priorities simultaneously.
• You enjoy working collaboratively and building strong relationships across teams and regions.
• You’re data-driven, using insight and performance metrics to inform decisions and optimise results.
• You have experience managing budgets and delivering measurable return on investment.
• Previous leadership or people management experience would be advantageous.

Benefits

• This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.