Senior Marketing Campaigns Officer

Cardiff, UK

Salary Not AvailableSenior Level

Posted 2 months ago

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Job Summary

Own multi-channel marketing for Mind’s trauma-informed youth programme and the physical activity/elite sport work, coordinating campaigns, partners and measurement to drive awareness, engagement and action.

  • Campaign ownership: Plan and deliver multi-channel campaigns for both programmes, with timelines, budgets, KPIs and risk management.
  • Content & partnerships: Create compelling content to raise awareness, drive action, and coordinate athlete/celebrity involvement and partner collaboration.
  • Performance and learning: Track campaign performance, derive insights, and apply optimizations to reach targets and priority audiences.

Job Description

Responsibilities

  • Plan and deliver multi-channel marketing for Mind's physical activity & mental health work, creating impact across the sector - from grassroots to elite sport They will also look after media and PR activity as well as the development of programme materials. The role will also be expected to maximise athlete and celebrity involvement.
  • Plan and deliver multi-channel marketing for Mind's trauma-informed young people programme. They will create compelling content that drives awareness, engagement and action. They will deliver against clear KPIs. This includes reaching 100,000 young people (11-24) with trauma information.
  • Across both programmes, this role will manage campaign delivery (timelines, budgets, KPIs and risk), track performance and use insight to improve results,
  • Our trauma informed support programme is funded by Mind corporate partners. Our physical activity programme is funded by corporate partners and Sport England. Working collaboratively with partners will be an essential part of the role.
  • This role must promote inclusive, anti-racist and trauma-informed practice. They need to make sure campaigns reach priority audiences and are co-designed with people with lived experience.

Requirements

  • Disclosure and Barring Service (DBS) check is required
  • A strong commitment to inclusive, anti-racist and trauma-informed practice

Preferred

    Benefits

      Mind logo

      Mind

      We’re Mind, the mental health charity.We believe no one should have to face a mental health problem alone. We’re here for you. Today. Now. We’re on your doorstep, on the end of a phone or online. Whether you’re stressed, depressed or in crisis. We’ll listen, give you support and advice, and fight your corner. And we’ll push for a better deal and respect for everyone experiencing a mental health problem.Please note our LinkedIn page is moderated 10am-6pm Mon-Fri and is not a crisis support service. If you need urgent support for your mental health please contact NHS 111 or the Samaritans on 116 123. Mind's Infoline provides information and support to people experiencing a mental health problem and is open 9am-6pm Mon-Friday except Bank Holidays. The number is 0300 123 3393

      Founded in 1946
      Stratford, England, GBR
      3.3K employees (73 in marketing)