Responsibilities

• Integrated campaign project planning, delivery and evaluation (approx. 75% of role)
• With stakeholders, set metrics that help us hit annual channel, product and campaign targets
• Produce briefs for integrated activity, including campaign propositions, target audiences, audience insight, case study and content requirements, that enable us to hit targets
• Agree paid, earned, owned and shared media plans and ensure alignment with wider comms plans
• Produce content briefs enabling impactful and cost-effective asset development
• Overseeing content packs enabling platform, channel and product owners to self-serve impactful comms
• Ensure campaign reporting enables real-time optimisation, additional content production where needed, and meaningful end of campaign evaluations, so we can improve for future.
• Strategic marketing support (approx. 15% of role)
• Support fundraisers to write impactful briefs and propositions to enable effective delivery of non-integrated campaigns
• Devise comms planning tools, processes and mechanisms that enable decisions and delivery of multi-channel, multi-audience campaigns

Requirements

• Skills, abilities, and attributes:
• Ability to identify and champion the needs of a target audience
• Ability to evaluate pros and cons of an approach dispassionately, including costs, and to exercise judgment when applying recommendations in our context
• Curiosity about others’ viewpoints, and the skills to reconcile where different to deliver a result
• Excellent people skills with an ability to build strong relationships quickly with a range of stakeholders
• Committed to constant learning and improving, including openness to feedback
• Willingness to engage in problem-solving in other specialist areas
• Committed to embedding diversity, equity and inclusion
• Resilience to work independently and to lead when data is unclear or the broader context is uncertain
• Confidence to identify and move on when the work is ‘good enough’

Benefits

• Contributory pension
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme