Responsibilities

• Support the execution and optimisation of demand generation campaigns that drive pipeline growth and revenue across the Insurance business
• Support the planning and execution of regional demand generation campaigns aligned to business, sales, and marketing priorities
• Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events
• Configure and launch campaigns within marketing automation platforms, including audience segmentation, personalisation, workflows, and scheduling
• Build and activate targeted audiences using data-driven segmentation and customer insights
• Support lead nurture programmes and customer journey execution across key lifecycle stages
• Manage lead capture, tracking, qualification, and handoff processes between marketing and sales teams
• Conduct quality assurance reviews of campaign assets, including emails, landing pages, forms, workflows, and integrations
• Monitor, analyse, and report on campaign performance, engagement, conversion, and pipeline contribution, recommending optimisation opportunities
• Coordinate campaign execution with external vendors and partners to maximise lead generation effectiveness

Requirements

• 3+ years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndation, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimisation
• Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement, lead quality, and campaign performance
• Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets to ensure a high-quality customer experience and regulatory compliance
• Experience analysing campaign, engagement, conversion, and pipeline metrics to identify optimisation opportunities, improve performance, and support business growth
• Excellent organisational and stakeholder management skills, with the ability to coordinate multiple projects, vendors, sales and marketing teams simultaneously
• Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use
• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• Equivalent professional marketing qualifications and relevant industry experience will also be considered