Social Media Account Manager
Haus of Estate
UK (Remote)
In-houseInternshipMid level
1 day ago
Senior Manager – Social Media
Crawley, Surrey, UK (Hybrid)
Salary Not AvailableSenior LevelPermanent
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own Virgin Atlantic’s global social voice end to end, turning platform momentum into business impact through creator partnerships, brand governance and data-driven content that resonates.
- Lead global social strategy across Instagram, TikTok, LinkedIn, Facebook, YouTube and X with audience-first storytelling.
- Build and govern creator partnerships and campaigns that translate into conversations and commercial momentum.
- Develop a high-performing team and align with performance marketing to optimize spend and measurement.
Job Description
- Lead the strategy and execution of Virgin Atlantic's global social media presence across platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube and X.
- Develop and deliver a bold, audience-first social media strategy that brings the Virgin Atlantic brand to life.
- Build and scale our global creator, influencer and celebrity partnerships, turning campaigns into conversations and content into commercial momentum.
- Lead the creation of engaging, culturally relevant content that inspires customers, colleagues and communities.
- Partner closely with Performance Marketing to optimise investment, measure success and maximise return.
- Set the standards for social governance, moderation, brand safety and crisis communications.
- Lead, coach and develop a high-performing social media team while building strong relationships with agencies, creators and platform partners.
- Use insight, data and performance measurement to continually improve content, campaigns and customer engagement.
- Significantly, requirements include transforming or scaling social media capability, governance and measurement, and balancing creativity with brand reputation.
Virgin Atlantic
Virgin Atlantic first took to the skies in 1984 to shake things up, bringing a sparkle of red, a touch of wit and a passion for flying to the grey world of airlines. We fell in love with creating the best experience in the skies for our customers, and they fell in love with us right back.Since then we’ve become Britain’s second largest carrier, with non-stop transatlantic routes including New York, Orlando, the Caribbean, Delhi and Johannesburg. And thanks to our hugely successful joint venture with Delta, Air France and KLM, we can seamlessly connect our customers to over 350 cities across North America, Europe and the UK. Today, we want to empower everyone to take on the world. The customers we proudly fly and our people who go the extra mile. As we embark on a brand spanking new era of travel, it gives us more opportunities to do things differently and lead the way with fresh ideas. This means becoming more sustainable for our planet and our destinations, and working hard to make travel open to everyone, no matter who you are, who you love or where you go. And of course never, ever, forgetting the small stuff - like the clink of champagne glasses on a special occasion or a cheeky cream tea at 30,000 feet.
