Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover) at Ticketmaster | London, UK

Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover)

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own cross-channel performance marketing strategy for regional markets, balancing budget, automation, and measurement to maximize ROI across paid search, paid social, and programmatic while partnering with finance, product, and MarTech to scale automation and insights.

Cross-channel planning and regional performance targets with a test-and-learn approach.
Automation scale and investment optimization across EMEA, APAC, LATAM.
Measurement, reporting, and collaboration with MarTech/Insight to inform budget decisions.

Job Description

Own the cross-channel plan: Build clear roadmaps for channel diversification, budget allocation and performance targets by market, inventory type and sub-category (e.g., West End, VIP packages).
Drive measurable performance: Support the setting and monitor regional targets; guide campaign execution with a test-and-learn framework that improves efficiency and incrementality across paid search, paid social and programmatic.
Deliver profitability at scale: Partner with global and local finance stakeholders to understand margin mix by market and inventory to guide strategic paid investment across EMEA, APAC and LATAM. The goal is to move away from averages and find where to best invest.
Enable automation at scale: Partner with global Product/Engineering to unlock and roll out paid marketing automation across markets, balancing short-term impact with long-term scalability.
Lead quarterly business reviews: Present cross-channel performance, insights and recommendations to local marketing leads and senior stakeholders.
Champion measurement & reporting: Collaborate with MarTech and Insight teams on attribution and reporting that surfaces market-level insights and informs investment decisions.
Upskill and influence: Provide guidance and best practices to regional teams; evaluate agency partnerships where relevant.
Scan the market: Monitor competitor/industry trends, platform changes and emerging channels to inform investment strategy and measurement to ensure our efficiency at scale in a marketplace that is constantly becoming more competitive.

Ticketmaster

Ticketmaster gives millions of fans – worldwide – fair and easy access to the biggest and best in live entertainment. Driven by innovation, unparalleled scalability, and unmatched support, we are the definitive leader in professional ticketing solutions. Over 12,000 artists, teams, and venues around the world trust us to power their amazing performances daily — with more than 500 million tickets sold each year. We are a diverse team of 6,500+ global employees and a proud division of Live Nation Entertainment (NYSE: LYV), the world’s leading live entertainment company and an organization certified as a Great Place to Work®. Everything we do starts with our passion to dream, design, and deliver the unforgettable experience of live. Because we’re fans too — and live only happens once.

Founded in 1976

Beverly Hills, California, USA

6.8K employees (590 in marketing)

www.ticketmaster.com