Responsibilities

• Own acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok, emerging platforms)
• Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targets
• Bring a prospect and customer-first mindset to build an engaging creative story that resonates and converts future customers.
• Continuously optimize campaign structure, bidding strategies, creative, and audience targeting
• Drive improvements across the funnel from impression to click to trial to paid conversion
• Partner with Product and CRO teams to improve landing page performance and onboarding conversion
• Identify opportunities to improve lead quality, conversion rates, and payback periods
• Build and execute a structured experimentation roadmap across creative, audiences, bidding, and landing pages
• Maintain a consistent test cadence with clear documentation of learnings and scale decisions
• Adapt strategies by market, including localization of messaging, creative, and channel mix
• Develop market-specific insights across the competitive landscape, pricing sensitivity, and customer behavior
• Identify and unlock new growth opportunities within each region
• Partner with Analytics, Marketing Ops, Creative, and Product teams to align on growth priorities
• Ensure tracking integrity, attribution alignment, and performance visibility
• Bring a unified growth perspective across channels and teams
• Own weekly and monthly performance narratives, including drivers, actions, and next steps
• Translate data into clear insights to inform decision-making and prioritization
• Growth in Gross Adds across international markets within CAC targets
• Improvements in CVR, CPT, and trial-to-paid conversion rates
• Expansion of scalable acquisition channels beyond core search

Requirements

• 6+ years in performance marketing or growth roles with direct acquisition accountability
• Deep hands-on expertise in Google Ads and strong experience with Paid Social platforms (Meta required, TikTok preferred)
• Proven experience in DTC, subscription, or SMB-focused growth environments
• Strong analytical skills with the ability to diagnose performance across the funnel
• Understands full-funnel economics, including CAC, CVR, and LTV
• Comfortable operating both strategically and hands-on
• Strong bias for testing, iteration, and continuous improvement
• Experience partnering with Product, Analytics, and Creative teams
• Strong communication skills with the ability to influence stakeholders through data

Preferred

• Experience managing international markets such as UK, Canada, and ANZ
• B2B SaaS or SMB audience experience
• Familiarity with attribution models, incrementality testing, and LTV-based optimization

Benefits

• A generous paid time off policy
• A competitive benefits package that supports the health and well-being of you and your family
• Hybrid work model
• Health and welfare benefits including paid leave