Responsibilities

• Growthen Marketing and Demand Generation: Own growth marketing strategy and execution across paid, organic, inbound, and lifecycle channels.
• Own paid media strategy, budget allocation, campaign execution, and optimisation across LinkedIn, Google, Bing, retargeting, and other relevant channels.
• Develop audience, account, keyword, and targeting strategies aligned to priority segments and stages of the buyer journey.
• Continuously test and refine messaging, creative, offers, targeting, and channel mix to improve engagement, conversion, and pipeline contribution.
• Support organic growth through SEO-informed planning, content optimisation, and AI search/LLMO readiness.
• Website and Conversion Optimisation: Use the website as a key growth marketing channel, ensuring campaign traffic is directed to clear, relevant conversion paths.
• Optimise landing pages, calls-to-action, and campaign journeys to improve engagement and lead conversion.
• Identify website improvement opportunities based on campaign needs, data, and user behaviour, working with the appropriate internal owners to implement updates.
• Inbound Marketing and Nurture: Own the strategy, development, optimisation, and ongoing management of nurture workflows across email, content, and digital channels.
• Build structured journeys for new prospects, engaged accounts, existing customers, and re-engagement audiences, with clear progression paths based on behaviour, intent, and stage in the buying journey.

Requirements

• 6+ years of B2B marketing experience, with a focus on growth, demand generation, or performance marketing.
• Must have experience in clinical trials, life sciences, or healthcare technology required.
• Proven ownership of paid and organic digital growth programs.
• Strong HubSpot or marketing automation experience.
• Demonstrated ability to improve funnel performance, conversion, and pipeline contribution.
• Experience with paid ads (ex. Google), LinkedIn, retargeting, ABM, and intent-based targeting.
• Working knowledge of SEO, content optimisation, and AI search principles.
• Strong analytical capability, with the ability to turn data into action.
• Near-native English proficiency, with strong written and verbal communication skills.
• Structured, collaborative, and able to manage multiple workstreams with discipline.

Benefits

• We offer compelling benefits to our international and US-based employees. Benefits vary by region and should be discussed with a 4G Talent Acquisition or HR representative.