Senior Growth Lead

London, UK (Hybrid)

£55K/yr – £70K/yrSenior Level6+ years expContract

Posted 7 weeks ago

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Job Summary

Own the growth engine for a relaunch by reactivating and scaling paid social, search, and CRM; drive peak-season acquisition; unlock value from a large email list with lifecycle programs.

  • Growth Infrastructure: Build benchmarks and track what actually drives acquisition, conversion, and repeat revenue.
  • Lifecycle & GTM: Run experiments, shape product UX for the relaunch, and craft the go-to-market plan for the new platform.
  • Commercial Ownership: Migrate users to the new experience as a reactivation lever and rise to commercial lead as traction builds.

Job Description

Responsibilities
  • Reactivate and scale paid social, Google, and CRM channels on the existing platform
  • Drive customer acquisition and conversion through peak gifting seasons
  • Extract maximum value from the large existing email audience through structured lifecycle programmes
  • Build performance benchmarks and establish what actually drives acquisition, conversion, and repeat revenue
  • Run rapid creative and messaging experiments to sharpen what works
  • Feed growth insights and customer learnings into product and UX decisions for the relaunch
  • Develop the go-to-market strategy and execution plan for the new platform
  • Lead the migration of all existing users to the new experience, using it as a reactivation opportunity
  • Grow into the commercial lead for the business as the relaunched experience gains traction
Requirements
  • 6 to 8 years in growth or performance marketing, ideally in a D2C or subscription environment
  • Experience running paid social and digital acquisition at meaningful scale
  • Proven track record of testing and scaling new ideas, not just optimising existing ones
  • 4 to 8 years in growth or marketing, ideally in D2C, subscription, or early-stage environments
  • Experience running paid social and digital acquisition at meaningful scale
Nice to Have
  • Bonus: experience with lifecycle marketing and CRM (there is a large Klaviyo list that deserves proper attention)
Benefits
  • Private healthcare
  • £500 to spend on learning: books, courses, whatever feeds your curiosity (via Learnably)
  • Real mental health support with Spill
  • Subsidised gym membership with Nuffield Health
  • Free breakfast every day, plus a fridge so well-stocked it is basically a love language
  • Monthly Lunch and Learns with speakers who will actually make you think differently
  • Socials that people genuinely look forward to
  • Quarterly all-hands with great food, great drinks and a chance to zoom out together
  • Five weeks of remote working a year
  • Dog-friendly office
  • 5% pension contribution, with no cap on yours
Compensation
  • £55,000 to £70,000, flexible for the right person
  • GBP 55000-70000 YEAR
Wonderbly logo

Wonderbly

3.2 Glassdoor

Wonderbly is the world’s leading personalised publishing company. We make wonderful, unique books for wonderful customers all over the world.Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. So far we’ve shipped over 10 million books to over 150 countries. We’ve done this in just eight years, and we’re just getting started.Getting personalised books to all those millions of customers requires a multidisciplinary team. Our people have experience across editorial design, research, production, software engineering, marketing, ecommerce, data analysis, print-on-demand manufacturing, shipping... the list goes on. This means that Wonderbly is a very collaborative and creative place to work, with opportunities for growth and development across a broad range of skills.We’re based mainly in London, where we have a bright and light studio for working together. But like many digital first companies, we have a hybrid operating model with many colleagues working much of the time remotely. Our valuesWonderbly’s values were born from the three enduring qualities at the heart of ‘Lost My Name’ - our original and best-selling children’s book. These values are Courage, Curiosity and Kindness. And although they naturally have a child-friendly ring to them, these are deeply human values that we believe everyone should live by.COURAGE - means taking calculated risks and trying things that no one else would. It's setting audacious goals, seeing them through, and being willing to be wrong. CURIOSITY - means investing in learning, never losing sight of ‘WHY’. Curiosity allows us to ask silly questions, explore our blind spots, and dip into other disciplines for inspiration. KINDNESS - is the Wonderbly heart: it’s no coincidence that deep friendships form here. Kindness means making space for one another, inclusivity as standard, and clear, direct communication.

Founded in 2014
London, England, GBR
109 employees (51 in marketing)
50% recommend to a friend
61% CEO approval

Recent Ads

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$9.2K
Traffic Source Mix
Search
39.5%
Direct
49%
Referral
4.5%
Social
5.9%
Paid
1%

Headcount Trend

Current headcount: ~109

Marketing Team

Marketing Team Size
25 (23% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$22.8M
Last Raise
$8.5M
Series B, 9 years ago

Funding History

  • Jun 2017
    Series B • $8.5M
  • Jun 2016
    Series A • $4.5M
  • Dec 2015
    Non Equity Assistance

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