Responsibilities

• Develop and manage our content strategy and calendar
• Lead content across Instagram, LinkedIn, YouTube, email and emerging channels
• Work with our Head of Media to plan filming, production and distribution
• Develop content pillars around longevity, preventative medicine, regenerative aesthetics, performance and healthy ageing
• Translate complex science and medicine into intelligent, accessible content
• Repurpose high-value content effectively across channels
• Connect organic content with paid media, PR, partnerships and email
• Use performance data to continuously improve output
• Content should educate, differentiate, build authority and create demand
• Growth & Demand Generation A central objective of the role is generating qualified demand across HUM2N's clinical and e-commerce businesses.

Requirements

• 5+ years of relevant marketing experience
• Content strategy and social media
• Video-led and multi-channel content
• Meta and Google paid acquisition
• Digital funnels and landing pages
• CRM and email marketing
• Conversion optimisation
• Marketing analytics and attribution
• Agency management
• Influencer/KOL marketing

Preferred

• Experience within healthcare, longevity, medical aesthetics, wellness, luxury hospitality, premium consumer brands or high-consideration services would be advantageous.