Launched in 1999 and headquartered in Dubai, AIR is the global innovation leader in Social Inhalation with a multinational presence in over 90 markets across the world. Its portfolio of companies includes Al Fakher, the world’s leading shisha brand; Hookah.com, the world’s number one e-commerce platform for hookahs and shisha; and OOKA, the world’s first charcoal-free shisha device, among others. AIR’s science program, conducted in partnership with independent accredited laboratories, enables the development of innovative products that combine centuries of tradition with cutting-edge technology to minimize harm and maximize enjoyment for millions around the world.