Senior Field Marketing Manager

London, UK (On-site)

£50K/yr – £125K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own regional demand gen with industry focus, account plans, multi-channel campaigns, and tight Sales alignment to hit pipeline targets.

Demand Generation: Build end-to-end programs for priority accounts and key industries.
Campaign Orchestration: Lead cross-channel campaigns including events, content, email, and ABM.
Cross-Functional Ownership: Align with Sales, Partner Marketing, Digital, PR, and Customer Marketing to maximize impact.

Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
Create and implement account specific marketing plans in collaboration with account teams.
Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to combine integrated marketing efforts in the best possible way.
Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover new opportunities for growth and differentiation.