Senior Email & CRM Manager at Eastside Co® (Shopify Platinum Agency) | London, UK

Senior Email & CRM Manager

London, UK (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own CRM and lifecycle programs for ecommerce clients with Klaviyo at the center, turning audits and segmentation into repeat-purchase growth and cross-functional client impact.

Own CRM strategy, journeys and testing across multiple brands.
Lead a growing CRM team while aligning with Strategy, Paid Media, Creative and Data to hit KPIs.
Influence client outcomes through data-driven segmentation, automation, and lifecycle optimization.

Job Description

Responsibilities

Own and lead email and SMS strategies for ecommerce clients.
Design lifecycle, retention and loyalty programs to lift repeat purchases, CPA and LTV.
Advise on segmentation, automation, personalization and journeys for retention.
Identify growth opportunities via CRM audits and performance reviews.
Present strategic recommendations and insights to senior stakeholders.
Partner with Strategy, Paid Media, Creative and Data teams to deliver integrated programs.
Plan, execute and optimize email and SMS campaigns across multiple accounts.
Implement and optimize automated journeys, flows and lifecycle programs.
Drive testing across creative, messaging, segmentation, timing and channel mix.
Maintain high standards of quality assurance, deliverability and compliance; align with KPIs.

Requirements

5+ years in Email Marketing, CRM or Retention Marketing, ideally in an agency or ecommerce environment.
Extensive hands-on Klaviyo experience delivering sophisticated programmes.
Proven CRM strategies driving measurable ecommerce growth.
Strong understanding of customer lifecycle marketing, segmentation, automation, personalisation and retention.
Experience managing multiple client relationships and presenting to senior stakeholders.
Strong analytical skills to translate performance data into action.
Excellent project management and organisational skills; able to switch between strategy and hands-on work.
Commercial mindset focused on outcomes; strong communication and problem solving.
GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog; basic HTML knowledge; Shopify familiarity preferred.

Nice to Have

Shopify experience and broader ecommerce tech ecosystems.
Experience with loyalty, referral and subscription programmes.
Knowledge of CRM integrations, CDPs and attribution methodologies.
Experience contributing to agency growth or new business pitches.

Benefits

Competitive salary depending on experience (up to £70k).
25 days holiday plus bank holidays and a Christmas shutdown.
Private health insurance.
Company pension.
Enhanced maternity and paternity leave.
Flexible remote working.

Eastside Co® (Shopify Platinum Agency)

3.0 Glassdoor

Award-winning ecommerce agency Eastside is one of the world’s most experienced Shopify Platinum Partners. Established in 2012, Eastside has helped hundreds of aspirational brands and internationally-renowned names including Carex, Ford and Chelsea FC exceed their goals thanks to world-class ecommerce solutions.From beautifully designed, intuitive online stores, to results-driven marketing strategies and best-in-class applications, Eastside’s 70-strong team of specialists across UX, design, development, marketing and client services work with online businesses to achieve success. London +44 (0)20 7856 0270email: experts@eastsideco.com

Founded in 2012

London, England, GBR

47 employees (11 in marketing)

eastsideco.com

50% recommend to a friend

53% CEO approval