Responsibilities

• Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys, including GDPR, consent and preference-management compliance.
• Own and manage the E-CRM and digital content calendar across the Citizen Group brands, ensuring campaigns and website updates are delivered on time.
• Collaborate with Sales, eCommerce, Marketing, Brand, and Design teams to develop E-CRM campaign plans, customer segmentation, and engaging content.
• Build, schedule, test, and deploy email marketing campaigns, monitoring performance to optimise engagement and conversion.
• Analyse campaign performance using key metrics including open rates, click-through rates, conversions, unsubscribe rates, website traffic, and customer engagement.
• Plan, create, and publish website content, including product copy, imagery, banners, landing pages, navigation updates, and data capture forms.
• Ensure all online content remains current, accurate, and aligned with business priorities across multiple brand websites.
• Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging.
• Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates.
• Analyse customer behaviour, acquisition channels, and purchase trends to identify opportunities for improved targeting and engagement.

Requirements

• - Skilled in using email marketing tools (Klaviyo) for both E-CRM and customer flows.
• - Skilled in website content updates and testing.
• - Solid understanding of digital marketing and consumer acquisition and retention programmes.
• - 3+ years in a hands-on E-CRM and web role, ideally within retail, luxury or eCommerce.
• - Practical experience building campaigns, segments and automated flows in Klaviyo.
• - Working knowledge of GA4 and campaign attribution.
• - Strong analytical, copywriting and proofreading skills.
• - Understanding of E-CRM, GA4 and performance reporting.
• - Knowledge of GDPR and email-marketing compliance.
• - Knowledge of web platforms, Salesforce & Magento.